An interesting article and while I agree with most of it as with every piece of information you get, take it with a grain of salt. Branding in any context is definitely important. Always be thinking of your customers and make sure you’re not making them think. Make everything exceptionally easy and in respect to your brand, make sure it’s communicating exactly what you want it to communicate.
Something I suggested to my father’s San Luis Obispo jewelry business is to get a new sign. There is a sign making company in San Luis Obispo now that is absolutely beautiful. I need to track them down at some point just so I can give them compliments.
And if for some reason you can’t bother yourself with clicking on the link and just want to know what the three misconceptions are:
- I think branding is over rated…I need to focus on my products and services
- I already have a logo
- We just don’t have the marketing budget right now
If you’ve ever found yourself saying one of those check out the article and Jason VanLue’s response.