SEOMoz did a great overview on SEO takeaways for 2009. I’m still pretty new to what’s in the rabbit hole for SEO so I always try and garner as many tips as I can. My take away tips are listed below:
- Optimize your press releases (perform keyword research and make sure your title tags are within 65-85 characters; 65 for Google and 85 for Yahoo!)
- Nowadays Digg is 60% creativity, 40% promotion. Find a frequent Digg user to help give your content a shove.
- Take some data and present it in an interesting way (like Vince Blackham’s diagram of skateboarding injuries)
- Protect your personal/business brand
- Use checkusernames.com to check various social media sites and register your user name across the board
- 5 main levers affect ‘desired results’:
- Defined objective
- Site structure (on-page SEO)
- Amount/quality of content
- Power of site (authority)
- Anchor text utilized
- To improve overall site ranking/performance, Jeff recommends the following:
- Build quality content routinely
- Build a reward system for “quality content” ideas and production
- Promote your content via many means (social media, PR, etc)
- To get business from more competitive keywords:
- Guest blog on other sites and link back to your content
- Hold a topic-specific contest
- Build content to answer questions about a topic
- Use PR/social media to announce new quality content
- Ensure proper anchor text is in your links
- Use widgets/badges
- Perform unique research and publish